We hack culture to maximise planning for innovation in short-term. In fact, culture is our vantage point. We’re always thinking about why in the first place in order to find the how, the how that relevance for a brand in the cultural context of current market condition. Whether it is seasonal, regional, or the latest meme, we always want to be finding a natural way in. We identify the most authentic connection between your brand and what captures people’s attention to drive the value.
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