Everybody knows that you can market your business and products by posting leaflets on city signposts and signing up for ads in the local paper, but what about having some more modern marketing strategies in your arsenal? In this article, we’ll be discussing 5 modern marketing techniques that you should definitely know, including social media, email, and product placement.
1. Social Media Marketing
This should be no surprise to you: the first marketing strategy you should know in today’s day and age is social media marketing. Using social media platforms is effectively free and is a great way to get the word out about you and your product. You can reach an audience spread across the entire world with super-specific interests, without any trouble at all. That said, make sure you do it right (don’t spam your followers: give more than you take!) if you want to see any results. Oh, and one last thing — make sure you pick the social media platforms that are most appropriate to your organization. If you’re selling B2C (business-to-consumer), pick platforms like Facebook, Snapchat, and Pinterest, whereas if you’re selling B2B (business-to-business) pick more conservative mediums like Twitter or LinkedIn.
2. Email Marketing
Email marketing is another fantastic strategy nowadays, especially as most people check their emails multiple times a day (if their phone doesn’t already do it for them with notifications). Email marketing differs slightly from social media marketing in that it is a more effective way to get in contact with people who already engage with your brand, while social media is more effective in bringing in the initial attention. Basically, don’t send unsolicited emails. Try to collect the emails of potential customers with opt-in newsletters, or gather from those who submitted their details in previous purchases, and follow up discreetly and unobtrusively for best results.
3. Affiliate Marketing
Affiliate marketing can sometimes be seen as a less-respected practice on the internet, but that’s just because of the thousands of ‘wantrepreneurs’ who send their friends product links to make money. As a business though, you can introduce an affiliate program to encourage other webmasters to advertise your product for you, in exchange for a percentage cut of every sale which they can drive. If you have a useful product or service, and you can pick the right affiliate rates, then there’ll be plenty of people who’ll want to sell your product for you.
4. Internet Ads
Internet ads fall under the “advertising” portion of marketing, which means that you have to pay to use this marketing strategy. In exchange for your hard-earned cash, there are plenty of online platforms which will display your advertisements for you. For example, Google Adwords and Facebook Ads are two online advertising platforms that allow you to display your offerings to highly-targeted audiences and receive more metrics about how they perform than with any other strategy.
5. Product Placement
Another up-and-coming internet marketing strategy is to pay for product placements in content creators’ work. Take video — many YouTube channels nowadays are willing to incorporate your product into their videos for some sum of money, as long as it doesn’t bother their audience too much. Again, if you’ve got a killer product then this shouldn’t be an issue.
In conclusion, there are a number of different modern marketing strategies you can use to promote your business online. From social media to product placement, many of these methods use little-to-none cash and yield great results.